News for 'Marketing Campaign'

'Hindutva has become like Dalda'

'Hindutva has become like Dalda'

Rediff.com22 Jan 2022

'These guys who are running away -- they are running away from all that the BJP stands for.'

Farmers protest: If the government caves in...

Farmers protest: If the government caves in...

Rediff.com17 Dec 2020

>The farmers will go home but the country will not get the agricultural reform it badly needs -- if nothing else, then to prevent a bigger water crisis than already exists, argues T N Ninan.

Exit Vodafone pug, enter network engineer

Exit Vodafone pug, enter network engineer

Rediff.com25 Jan 2019

The latest ad, done by O&M again, Vodafone's ad agency, shows two engineers tinkering away in a dimly-lit highway tunnel.

What Indian Music Should Airlines Play?

What Indian Music Should Airlines Play?

Rediff.com15 Jan 2022

So should airlines play the keening, trance-like Siddi folk music from the Kutch peninsula? The Sufiana Kalam of Kashmir? Carnatic music? Rabindra Sangeet? Bihu melodies? Classical music from the Hindustani gharanas? Ghazals? Bhajans? Bollywood hits?... asks Kanika Datta.

Is Modi stepping onto a minefield?

Is Modi stepping onto a minefield?

Rediff.com25 Feb 2021

A faltering economy may have led to a re-think on economic strategy. And Mr Modi might think he is politically strong enough to take some risks. But there could be a minefield ahead, observes T N Ninan.

BJP Tactics Won't Cut Much Ice In TN

BJP Tactics Won't Cut Much Ice In TN

Rediff.com3 Jun 2022

The Hindutva social media continues to present the DMK especially as anti-god, anti-Hindu and anti-Brahmin. The strategy did not work in the past, it has not worked in the present, and would not work in the future, as a massive vote-getter, asserts N Sathiya Moorthy.

BJP Losing Ground To DMK

BJP Losing Ground To DMK

Rediff.com21 Dec 2021

It is increasingly clear that for the BJP to try and establish itself as an electoral force in Tamil Nadu, the party has to come out of the old Brahminical mould, observes N Sathiya Moorthy.

The curious case of Jack Ma's India plans

The curious case of Jack Ma's India plans

Rediff.com20 Aug 2020

Jack Ma who had five years ago said he was inspired and excited by "Make in India" possibly understood the essence of the signature campaign better than some others and decided to stay away from India other than as an investor, says Nivedita Mookerji.

IS Thar the pinch-hitter Mahindra so badly needs?

IS Thar the pinch-hitter Mahindra so badly needs?

Rediff.com8 Sep 2020

With the Thar, M&M has come full circle. In a market where every other vehicle has an SUV tag, the company plans to stick to its core competence of making rugged, true-blue, all-terrain SUVs, and marks a fresh beginning for the 75-year-old firm that enjoyed an indomitable position in the SUV segment till 2012, reports Shally Seth Mohile.

With Jaago Re 2, Tata Tea ups its game

With Jaago Re 2, Tata Tea ups its game

Rediff.com19 May 2017

Tata Tea looks to separate itself from the crowd and reclaim its positioning as a socially responsible label with a new version of its Jaago Re campaign.

EPL: Can Manchester United get back in the title race?

EPL: Can Manchester United get back in the title race?

Rediff.com13 Sep 2020

Given the improvements at Chelsea and Arsenal, it will still be a significant achievement for United to secure a top four finish and in the Champions League, a decent run in the knockout stages would also be a sign of progress.

3 key economy-shaping trends of 2021

3 key economy-shaping trends of 2021

Rediff.com25 Jan 2021

Accelerating inequality, the market dominance of tech platforms and remote working are likely to be the longest-lasting legacies of the COVID-19 crisis, the WEF said in a report on Monday. Releasing its Chief Economists Outlook report during the online Davos Agenda Summit, the WEF said that beyond managing the pandemic and vaccine rollout, these trends could shape a new era of fiscal, monetary, and competition policy. Deglobalisation is seen as the least likely of the current trends to continue in the longer term; particularly as international coordination is key to resolving global challenges such as vaccine manufacturing and distribution.

Trump, Melania test positive for COVID-19

Trump, Melania test positive for COVID-19

Rediff.com2 Oct 2020

The development is likely to bring to standstill Trump's hectic election campaign.

Bihar Grand Alliance vows to scrap farm laws if elected

Bihar Grand Alliance vows to scrap farm laws if elected

Rediff.com17 Oct 2020

Releasing the manifesto titled 'Badlav Ka Sankalp' (commitment to change) in the presence of All India Congress Committee (AICC) general secretary Randeep Singh Surjewala and other Mahagathbandhan leaders, Tejashwi Yadav said their government, if elected, would first approve the process for appointments on about 10 lakh jobs in the government.

6 START-UP ideas you can launch from HOME

6 START-UP ideas you can launch from HOME

Rediff.com17 Feb 2021

Rohit Gawli, CEO, Lokal Kitchen, a food-tech company, tells you how to start a business from the comfort of your home.

Why does PepsiCo want to curb free speech?

Why does PepsiCo want to curb free speech?

Rediff.com7 Aug 2018

'Ask a beat journalist their opinion, and you will always be told that they are more worried about writing something that would upset a company than something that would anger a politician,' says Mihir S Sharma.

While Stars Won Globes, Audiences Lost Out

While Stars Won Globes, Audiences Lost Out

Rediff.com10 Jan 2022

There was no drama, no applause, no tears, no laughter. The 79th Golden Globes had indeed lost its lustre, says Aseem Chhabra.

'Government doesn't believe unemployment is a problem'

'Government doesn't believe unemployment is a problem'

Rediff.com9 Feb 2022

'Unemployment barely figures in the Budget except as a derived demand from the industry and infrastructure.' 'There is no effort at direct attack on unemployment.'

Despite boycott calls, OnePlus 8 Pro sold out within minutes

Despite boycott calls, OnePlus 8 Pro sold out within minutes

Rediff.com19 Jun 2020

While OnePlus 8 and 8 Pro were launched in April, the devices were not brought into the Indian market given the lockdown.

India's Modi promises US CEOs a return to market reforms

India's Modi promises US CEOs a return to market reforms

Rediff.com30 Sep 2014

US congressional leaders on trade and finance wrote to the US International Trade Commission calling for a second investigation into India's 'unfair' trade practices, detailing any changes under Modi.

Who's the fairest of them all? Emami-HUL spat revives an old brand war

Who's the fairest of them all? Emami-HUL spat revives an old brand war

Rediff.com6 Jul 2018

The two battle it out in the controversial but lucrative fairness cream market, spark a fresh bout of aggression in the war between the brands

Tata firms to collaborate for better performance

Tata firms to collaborate for better performance

Rediff.com18 Aug 2014

Tata Sons, holding company for the Tata group, is working on building a centralised rural business platform that could be leveraged for the entire group's benefit, instead of each company looking at it separately.

Twitter briefly blocks Amul account for post on China

Twitter briefly blocks Amul account for post on China

Rediff.com6 Jun 2020

The cartoon appeared to support the new policy of 'Atmanirbhar Bharat' enunciated by Prime Minister Narendra Modi as well as a call for a boycott of Chinese products.

Remember Dalda? It's back to a New India!

Remember Dalda? It's back to a New India!

Rediff.com21 Nov 2017

In its latest campaign, Dalda is stressing that it's now a refined oil brand and no longer just a vanaspati offering.

Modi: The Mission Impossible Man

Modi: The Mission Impossible Man

Rediff.com23 May 2019

'The story of how Modi won a re-election in the face of severe agrarian crisis, mounting unemployment, looming economic crisis, is the story of how the power of the message can be put to devastating effect in the hands of a strong leader,' says Saisuresh Sivaswamy.

'I am going to usher a new style of politics'

'I am going to usher a new style of politics'

Rediff.com6 Nov 2020

'If I win, my victory will shatter the belief that caste is all that matters in Bihar.'

'Govt wants more incentive to customers for vehicle scrapping'

'Govt wants more incentive to customers for vehicle scrapping'

Rediff.com3 Apr 2021

'Some companies have agreed to 2-3% incentive but the automakers and SIAM have to decide amongst themselves'

India has bounced back, real GDP growth to be 7.5%-12.5%: WB

India has bounced back, real GDP growth to be 7.5%-12.5%: WB

Rediff.com31 Mar 2021

India's economy has bounced back amazingly from the Covid-19 pandemic and nationwide lockdown over the last one year, but it is not out of the woods yet, according to the World Bank, which in its latest report has predicted that the country's real GDP growth for fiscal year 21/22 could range from 7.5 to 12.5 per cent.

Anil Ambani's Reliance group slams Rahul Gandhi for his 'malicious lies'

Anil Ambani's Reliance group slams Rahul Gandhi for his 'malicious lies'

Rediff.com6 May 2019

Rahul has singled out Anil Ambani several times for winning the Rafale defence contract from the Narendra Modi government, alleging favouritism and corruption.

'V P Singh is needlessly maligned'

'V P Singh is needlessly maligned'

Rediff.com30 Dec 2021

'As his close associate Som Pal told me, "Mandal was never V P Singh's brainchild. It was a Janata Party commitment he inherited".' 'He would have done it anyway at some point, but the specific timing of his decision was dictated entirely by political exigency -- his government was threatened.' 'It also turned out to be a game changer in Indian politics.'

The desi in NBA's Hall of Fame

The desi in NBA's Hall of Fame

Rediff.com24 May 2021

'My mission is to bring the world together by the game of basketball.'

Do the Supreme Court panel members support the farm laws?

Do the Supreme Court panel members support the farm laws?

Rediff.com13 Jan 2021

Where do the four members of the Supreme Court appointed panel to interface with farmers stand on the Modi government's farm laws?

How Jet Airways plans to strike it big

How Jet Airways plans to strike it big

Rediff.com4 May 2016

Jet's advertising and that of most other airlines has been limited to new routes or promotional fares.

Farmers should get more avenues to sell crops: PM

Farmers should get more avenues to sell crops: PM

Rediff.com1 Mar 2021

Without making any direct reference to the three new farm reform laws or to the three-month-old agitation by farmers, Modi said there is a need for expanding options for the country's farming community to sell agri produce.

Dil Bekaraar review

Dil Bekaraar review

Rediff.com26 Nov 2021

Dil Bekaraar is watchable, but not quick-witted enough to binge watch, feels Sukanya Verma.

Sebi looks to preach what it practises

Sebi looks to preach what it practises

Rediff.com12 Apr 2016

The agency has done five advertisements so far.

CBI summons Mamata's nephew's kin in coalmining case

CBI summons Mamata's nephew's kin in coalmining case

Rediff.com12 Mar 2021

The Central Bureau has summoned Trinamool Congress's member of Parliament Abhishek Banerjee's brother-in-law in connection with a case of alleged illegal coalmining from the mines of the Eastern Coalfields Limited (ECL) in West Bengal's Asansol, involving the "kingpin" of the racket, Anup Manjhi, officials said on Friday.

How 55-year old Gits plans to beat competition

How 55-year old Gits plans to beat competition

Rediff.com25 Aug 2019

Gits now has super food mixes like brown rice and flax seeds idli mix, oats idli mix and such other products. It has also launched an organic and vegan version of ready meals abroad. It also has an e-store, besides selling through Flipkart, Amazon and Big Basket.

'Government is taking LIC on BSNL route'

'Government is taking LIC on BSNL route'

Rediff.com25 Mar 2021

'The government wants foreign companies to capture the insurance market.'

Why Sri Lanka Is In Crisis

Why Sri Lanka Is In Crisis

Rediff.com4 Apr 2022

The protests brought home the fact that the Sri Lankan public is in no mood for halfway measures, as voices against Rajapaksa 'family rule' and 'securitisation' of the civilian administration began sidestepping the more critical economic crisis, affecting the nation and afflicting the individual, observes Sri Lanka watcher N Sathiya Moorthy.